CRM ENHANCED · PROFESSIONAL AND TEAM

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◆ INCLUDED ON PROFESSIONAL AND TEAM
Illustrative example. Subject, company, and pipeline data are fictional.
PUBLIC INTELLIGENCE
Meridian confirmed TEFCA participation June 1. Chen owns implementation.
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YOUR HUBSPOT
Proposal sent May 14. No reply in 41 days. Budget frozen pending a roadmap decision.
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THE MOVE
The freeze that stalled your deal is the same event that just made it urgent.
Sarah Chen● Completed
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🔒 Internal section. Built from your team's HubSpot. Never included in shared report links.HUBSPOT | 3 TREE TECH
07Your engagement
PRE-CALL BRIEF
Stalled 41 days, but the event that stalled it now makes it urgent. Reopen on TEFCA, not pricing.
ACCOUNT OWNER
Riley K.
LIFECYCLE STAGE
Opportunity
RELATIONSHIP AGE
14 months
LAST ACTIVITY
41 days ago
TOUCHES (90 DAYS)
6 emails · 2 meetings
OPEN PIPELINE
$186,000
Open dealStageAmountCloseIdle
Meridian interoperability platformProposal sent$142,000Jul 31, 202641 days
AI documentation pilot expansionDiscovery$44,000Sep 15, 202612 days
Engagement synthesis

Your deal stalled for a reason this report can name. Chen went quiet after May 2, when she asked for revised pricing and said the platform budget was frozen pending Meridian's interoperability roadmap decision. That decision has now been made: Meridian confirmed TEFCA network participation on June 1§4, and Chen owns the implementation§2. The freeze that stalled your proposal is the same event that just made it urgent.

Her public posture since your last exchange maps onto the smaller deal too. At HIMSS she cited a 23% documentation-time reduction from the AI pilot§4, the exact program your discovery-stage expansion extends. An expansion case built on her own published number is the strongest framing available.

One relationship asset is going unused. Chen spent 2013 to 2017 as a senior director at Cerner§2, where Riley overlapped from 2015 to 2017. No CRM note references it, and the activity log shows she has only ever replied to Riley's threads, never to the two follow-ups sent from the shared sequence. The relationship runs through Riley; route accordingly.

DRAWS ON§2 Professional Background§4 Thought Leadership§5 Engagement Recommendations+ 14 months of HubSpot history
Recommended next moves
  1. Reopen on TEFCA, not pricing. Her June posts name network onboarding as the current lift§4, and she engages at implementation depth. Lead with FHIR resource mapping and consent workflow specifics, then let the revised pricing she asked for follow.
  2. Quote her own metric back in the expansion proposal. She put the 23% number on a stage§4. A one-page case that starts from it and projects the expanded scope speaks her language: specifics, not thought leadership.
  3. Route the next touch through Riley and log the Cerner overlap. She answers Riley and ignores the shared sequence. The overlap§2 is context your whole team should have on the record.
Recent activity
MAY 14Follow-up email sent, no reply. Revised platform pricing attached.
MAY 02Chen replied: requested revised pricing, platform budget frozen pending interoperability roadmap decision.
APR 28Note (Riley K.): proposal scope confirmed on call, send by end of week.
MAR 18Onsite meeting: interoperability architecture review, 4 attendees.

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